Amy Pessolano

where smart women gather to talk life, business, and family fun

Work Smarter

239% ROI: A Facebook Ads Success Story (Part 1 of 3)

This post may contain affiliate links. For more information see my disclosure policy.

This post is the first in a series of case studies so you can see the thought process that goes into planning and executing an effective Facebook advertising campaign.

Sure, you could just “boost” an organic post to get your message in front of more eyeballs.

But just boosting posts willy-nilly won’t get you the kind of results I’m seeing pop up all over the internet lately boasting massive ROI. In fact, you could spend a lot of money and not get results. Which kind of defeats the purpose of paying for traffic, now doesn’t it? [Read more…] about 239% ROI: A Facebook Ads Success Story (Part 1 of 3)

5 Spreadsheets to Set Up When You Start Your Blog

This post may contain affiliate links. For more information see my disclosure policy.

So you want to start a blogging business, or maybe even turn your current hobby blog into a full-time income? First you’ll need to get organized.  Even if you’re not Type A, there are a few key spreadsheets that will make your blogging life easier and there’s no better time than now to set them up. [Read more…] about 5 Spreadsheets to Set Up When You Start Your Blog