This post is the first in a series of case studies so you can see the thought process that goes into planning and executing an effective Facebook advertising campaign.

Sure, you could just “boost” an organic post to get your message in front of more eyeballs.

But just boosting posts willy-nilly won’t get you the kind of results I’m seeing pop up all over the internet lately boasting massive ROI. In fact, you could spend a lot of money and not get results. Which kind of defeats the purpose of paying for traffic, now doesn’t it?Continue Reading